Market intelligence

Market intelligence

Revisiting forecasts about the geographical developments caused by the pandemic

Creative classes bring growth to interior cities.

Expanding networks

Mapfry offers network expansion course with specialists in Geomarketing analysis

A niche to call your own

How to measure a market and understand if there is a niche to be explored.

Retail chains use income class information to define their strategies

What is not Geomarketing

Many sites misdescribe Geomarketing, providing examples of applications that are completely disconnected from reality.

Market segmentation

The best way to divide the market is by the hierarchy of needs.

Geomarketing Theories

Marketing and Geography laws and theorems combined to form a new theoretical set for Geomarketing.

São Paulo in the future

Local activism in large cities. Local buying and other movements demanding new uses for old productive spaces.

Vitamin for your brain

About the false idea that super analytical decisions are superior to feeling.

I want to start

Understand the ways to start your story with Mapfry.