- Send an email to experts@mapfry.com
- Mention this project in the message
- Describe your business challenge
- Request a consulting quote
- We will contact you
Sun Tzu was a general who lived over 2500 years ago and already knew the importance of competitive analysis.
If you know the competitor and you know yourself, you don't have to fear the outcome of a hundred battles.
If you know yourself but don't know the competitor, for every win you win you will also suffer a loss.
If you don't know either the competitor or yourself, you will lose every battle - Sun Tzu
Our competitors have a lot to teach us, both about what they do right and what they do wrong.
Still, some people only learn by making their own mistakes.
But if you're the type who can learn from the mistakes and successes of others, you'll get further faster.
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Structure of the study
The complexity of this type of analysis will increase as you have more competitors and are present in many regions.
The tip here is to start with the local context, it is not necessary to detail the performance of a competitor at the national level, and the analysis by region is very useful.
Project presentation (1h)
The consultant will make a conceptual presentation of Geomarketing and how it is used by various professional networks in their competitive studies.
Client-consultant alignment (4 hours)
Clear and sincere explanation of expectations regarding competitive analysis, being open to the learning that will come from the study.
Many people are bothered to see the competitors' strengths and react to this information by dismissing some aspect.
If you or the people who decide in your company are like that, we don't recommend this type of analysis.
It is so much more powerful to the extent that the study's contractors want to learn from it.
Presentation of the company's business segment and its identified competitors, and others may appear during the study.
- List of contestants to study
Development (~hs)
The consultant will look at the list of competitors and begin the work of mapping their locations.
In the first part, you will study the most striking characteristics of the markets in which they are present, and try to identify the patterns of success.
Publication of two or more studies comprising:
- Market characteristics & success patterns
- Point, Product, Price, and Promotion profile analysis
Alignment with the client (2 hours)
Debate about the main findings and definition of paths to follow.
An important discovery may come from some new performance criteria, such as a larger assortment, lower prices, and promotions for repeated purchases.
If there is agreement on the importance of the criterion, it is decided that it will be deepened in the subsequent stage.
Competitive reverse engineering (~hs)
Decomposition of success factors and comparison with the new criteria for understanding the opportunities and threats it offers.
Analysis of the scenarios of total or partial adoption of the new criterion by the study contracting network.
Final presentation (1h)
After this journey, the consulting staff will present the complete cycle of analysis, learning and conclusion.
This presentation may be recorded for consultation and subsequent dissemination.