Let's imagine that you own a network of gyms and the news begins to circulate that a powerful national network is eyeing your region to open a new unit.

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To complicate your life, you are negotiating the purchase of an apartment and rely on the current billing level to pay the installments.

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If you delay making up your mind, you will lose the property you liked so much and continue to live for rent for a while longer.

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But what if it's all just a rumor?

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A characteristic feature of this national network is that it is not afraid of competitors, since it works with the high value model delivered at low prices (high value, low cost).

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Your first step will be to assess whether your region is in the target profile sought by the powerful network.

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To learn how to do this, you should watch this incredible video from Geo Hacker, consultant Everton Henke:

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Questions your review should answer:

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What is the network's target audience?

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Young people, adults and middle age, we thus rule out children and the elderly.

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What is typical client income?

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With a monthly fee of around 100 reais, clients are expected to be in classes C and B, considering that higher classes may be willing to pay higher monthly fees for more elaborate experiences.

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Observe the region's profile and analyze the competition profile, whether the installed gyms, including yours, are well positioned to meet the prevailing profile.

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This network aims at 3 to 4 thousand students per unit, observe if there is a volume of people to meet this expectation.

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If so, is it possible to capture that audience and deny it to the powerful national network?

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