This is a common dilemma for those who are going to change cars
What is worth more, investing in the zero kilometer model with fewer accessories or risking a complete used one?
We have separated some subjects that address this decision-making process:
- Zero-kilometer or used car, which is more advantageous?
- Is it worth buying a new car?
- Which is better: semi-new basic or used 'complete'?
Reading the articles you will discover that older cars use some outdated and less efficient structures.
Although the devaluation of these models has reduced the purchase weight, maintenance is not devalued and there is a long-term cost of maintaining an outdated model.
On the other hand, those who choose an old one may find extra features not available in the basic versions of the new models.
The question is to carefully assess whether these extra features are so important, because it will be because of them that you will commit to buying an older version.
What does this have to do with deciding which Geomarketing platform you are going to adopt?
Mapfry brought several innovations and this has led many people to rethink their choices.
We drew the parallel with the automotive world because you are more likely to have decided between a new or used car than a Geomarketing platform.
The decision-making process isn't that different:
- Old platforms were built using outdated systems, some are no longer maintained by those who sold them
- This results in numerous bugs and, in the most serious cases, corrections have to be made by the company's own teams that, because of this, stop working on innovation
- This architecture of the past makes the platform itself more expensive, since It is necessary to maintain teams of specialists in outdated technologies
- The only good thing about antigonas is that their decades of development lead to a wider set of functionalities, right in the line of extra accessories for used cars.
The most modern platforms, on the other hand, are:
- Faster, since they use super current resources that accelerate information processing
- Simpler, its current design translates into friendlier usage flows
- More accessible, technology is moving towards democratization
In 1996, an Infoway computer with a Pentium 166Mhz processor and 16 MB of memory cost about 30 minimum wages, almost 40 thousand reais in updated amounts.
If the decision of which car to buy is personal, the choice of your next Geomarketing platform is professional and must be guided by the competitive advantage it will provide you.
If any additional features of the old platform are significant to your success to the point of justifying the higher costs and the outdated usability, you should continue with this contract.
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Be aware of the long-term contracts that these old platforms try to impose in order to prevent you from changing your mind later on.
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Royal Navy Case
Recently, the Royal Navy of England Announced the retirement of six ships that still had some lifespan ahead of them.
This decision generated a debate in the community related to the topic, after all, the geopolitical moment is turbulent and these ships could be useful in some scenario.
The Royal Navy defended its strategic move towards technological advancement, as the mere maintenance of these ships would divert resources from innovation programs.
The general understanding is that the advantage lies with those who have the most modern technologies and not in outdated quantities.
They call this process Sunset, sunset, something like the end of the cycle.
They made this move to make room for Sunrise technologies, dawn, the beginning of a new cycle focused on the new dynamics of the modern world.
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