Over the past few months, our team has been intensely dedicated to listening to our users.
From this process, we identified a pattern: some of the concepts and names we used were hampering the experience of using the platform.
Maybe you've come across terms like “Public Data”, “View” or “Public Stories”.
They raised doubts, even among those who work at Mapfry 😳 itself
Recognizing this, we made a decision:
Simplify naming and make our communication more direct
This guide presents the changes we implemented, why they were necessary, and how they will help you use Mapfry more fluidly and efficiently.
What changed (and why)
Below, we explain the most important changes to the platform naming:
From “Public Data” to “Catalog”
Previously, we called our available datasets “Public Data”.
Over time, we began to create our own data sets, with specialized curation, such as Segmentation, Consumer Potential and Flow of People.
The term “publics” no longer represented this new context well.
We now use the term “Catalogue”: an organized and accessible environment, where you can find reliable data, produced or integrated by Mapfry.
From “Public Stories” to “Public Projects”
The intention was good: “Stories” referred to the power of storytelling and the idea of sharing, but the term caused confusion.
We now adopt more objective terms:
- Public Project: visible to all users.
- Private Project: accessible only to you (and whoever you choose).
Both follow the same presentation format: as a Slide Show, but with dynamic and interactive maps.
From “View” to “Slide”
The term “Vista” was proprietary to Mapfry, but it wasn't self-explanatory.
In line with widely recognized tools, such as Google Slides, we chose to adopt the universal term: “Slide”.
Simple, direct and functional.
Flow of People: from “Intensity” to “Concentration”
In the graphics of Flow of People, the term “Intensity” was imprecise.
What we actually measure is the concentration of people in a given place and period.
We adjusted the term to more precisely reflect the concept being represented.
What changes for you
These updates aren't just terminology changes, with them, you'll be able to:
- Navigate more clearly in catalog, better understanding the origin and curation of the data.
- Share and collaborate on Public Projects in a more intuitive way.
- Create impactful presentations with Slides, without having to explain proprietary terms.
- Interpret graphs of Concentration of people with greater analytical precision.
What comes next
These changes are just the beginning of an evolutionary journey.
Our commitment is to continue improving the platform based on what really matters: your experience.
We want to hear your suggestions, critiques, and ideas.
Thank you for walking with us.