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Geomarketing Dictionary

Accessibility

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Related to universal design, it focuses on creating products, services, and environments that are accessible to all people, regardless of age, disability, or other circumstances.

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Proximity Analysis

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In Geographic Information Systems (GIS), it refers to the process of determining the spatial proximity of different geographical elements and the analysis of their interactions.

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Spatial Analysis

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The process of examining locations, attributes, and relationships in geographic data using methods that search for patterns, trends, and spatial relationships.

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Area of Influence

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Geographic region in which a business or event has a significant impact, where it is important to concentrate marketing and sales efforts.

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High Density Urban Area

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Urban areas characterized by a high population density and buildings, often found in large cities.

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Technique used to show the concentration of geographical phenomena.

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Spatial Big Data

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Large data sets that have a geospatial component.

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These data are often complex and require advanced technologies for analysis and interpretation.

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Buffer

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In Geographic Information Systems (GIS), it is an area that surrounds a geographical object, used for spatial analysis, such as determining areas of impact or influence around a specific point.

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Capital City

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An urban area that grew in size and importance, generally becoming the political, economic, or cultural center of a country.

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Charging

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Defines the maximum population that an environment can support without significant deterioration.

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cartel

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Described as a central sales organization for commodities, normally to control prices and production in a specific market.

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Digital Cartography

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Creation and study of maps in digital formats. It involves the representation of geospatial data, including topographic and thematic aspects.

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A branch of cartography that focuses on creating maps based on specific themes, such as population, land use types, and climate data.

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Different from traditional cartography, which focuses more on physical and geographical aspects.

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Cartogram

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A map where statistical information is represented in geometric shapes.

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census

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A statistical survey that collects data on the population of a given area. It includes information such as age, gender, income, education, and other demographic and socioeconomic aspects.

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Cybercity

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Virtual space for interaction via computers, highlighting the fusion of physical space with digital information systems.

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Cartesian City

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It refers to an urban form that follows a reticular plane or grid, with streets and avenues intersecting at right angles.

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Global City

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Cities that are global centers of commerce, finance, media, and culture, exerting significant influence on a global scale.

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Fragmented City

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It represents socioeconomic and geographical fragmentation in cities, where different areas have unequal levels of access to services and infrastructure.

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Monocentric or Polycentric City

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It describes a city dominated by a single center or nucleus, where most economic and cultural activity is concentrated.

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Several connected urban centers, with separate identities, distributing urban functions more evenly.

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Walkable City

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A planning approach that emphasizes creating compact, walkable communities.

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Renaissance Cities

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Characterized by a renewed interest in classical arts and sciences, these cities flourished during the Renaissance.

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Resource City

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Urban centers that emerged or developed rapidly due to the presence of natural resources or economic opportunities.

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Critical Coalition

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Interest groups affected by urban planning, who come together to influence or change policies and practices.

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Compact City

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It encourages standards that highlight resource conservation and land use efficiency, promoting more compact and less expansive developments.

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Cultural Cauldron

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It describes the merging of various ethnic heritages to form a single culture, typically in multicultural societies.

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Historic City

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It refers to sectors of metropolitan areas with historical significance, often marked by old buildings and cultural heritage.

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Behavioral Contagion

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It refers to the imitation of behaviors of those around them, influencing the way people act in groups.

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Cultural Context

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The social and cultural environment that influences the way people interpret and interact with the world around them.

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Demographic Data

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Information related to the structure of the population, such as age, gender, income, education level, family composition, ethnicity, and others.

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Geospatial Data

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Information that has an associated geographic location. They include coordinates, addresses, and other data that can be mapped.

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Market Demography

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Study of populations based on factors such as age, income, ethnicity, and more, often used in geomarketing to identify target markets.

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Discrimination

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Unfair or biased treatment of people based on characteristics such as race, gender, age, or sexual orientation.

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Business District

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Specific focuses of economic activities within a city, often related to specific sectors or industries.

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Geographic Dispersion

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The distribution of objects or phenomena over a geographical area, which may be concentrated or scattered.

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Urban Expansion

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The process by which urban areas expand, leading to a greater dispersion of population and activities.

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Image of the City

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Urban design concept that refers to how people perceive and organize urban spaces in their minds.

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A methodology for understanding and representing people's perceptions of urban spaces.

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Demographic Indicators

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Statistical measures that describe characteristics of the population. They include birth rate, mortality, migration, and others. Important for understanding the population dynamics of an area.

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Location Intelligence

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Process of obtaining business insights from geospatial data analysis.

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It includes data mapping to visualize trends and geographical patterns that affect business.

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Urban Planning

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It refers to the design and planning of urban areas with a focus on efficiency, sustainability, and quality of life.

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Exurbia

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Regions outside the suburbs of large cities, often characterized by spaced housing and a more rural lifestyle.

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Geocoding

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The process of converting addresses (such as street names) into geographical coordinates (latitude and longitude), which can be used to place markers on maps.

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Geographic Information Systems (GIS)

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Systems designed to capture, store, manipulate, analyze, manage, and present all types of geographic data.

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Expanding the definition, it is a system that allows you to capture, manage, analyze, and display all forms of geographically referenced information.

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It allows complex analysis and the visualization of data on maps for better understanding and decision-making.

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Essential for spatial analysis in various areas.

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Geomarketing

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Use of geographic data in marketing analysis for strategy planning and implementation.

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It involves the use of location data to identify trends, consumption patterns, and potential markets.

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Georeferencing

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The process of associating a physical object or event with a precise geographic location.

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It is used to ensure that the data is correctly geographically placed for accurate analysis.

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Geopolitics

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Geographic areas that require special attention due to their environmental sensitivity or significance.

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Transportation Demand Management

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A set of practices that aim to reduce dependence on cars and promote more sustainable means of transport.

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Heat Maps

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These are data visualization techniques that use colors to represent the density or intensity of variables in a specific area.

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They are useful for identifying areas of high activity or interest, such as regions with high sales volume or high concentration of a specific target audience.

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Land Bank

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The practice of acquiring and maintaining undeveloped land for future development or sale.

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Megalópole

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Term applied to highly urbanized areas or regions that include several cities or metropolises.

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A term for very large urban agglomerations, typically with a population of more than 10 million.

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These cities evolved organically, generally from previous settlements, characterized by disorderly growth.

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Spatial Data Modeling

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A representation (mathematical, logical, or mechanical) of a real process, system, or object for study or testing.

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The process of creating abstract representations of geographical phenomena, which can be used in analysis and predictions.

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Modernism

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It refers to a movement emphasizing functionality and rejecting excessive ornamentation in design and architecture.

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Demographic Profile

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Detailed description of the population of an area, including age, gender, income, education, used to identify the target audience.

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Points of Interest (POIs)

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Specific locations that may be of interest to GIS users, such as stores, schools, hospitals.

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Suburb

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It refers to areas within a feasible distance from cities, generally characterized by residential areas.

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The process of population displacement and economic activities from central areas to suburbs refers to the historic expansion of cities, encompassing previously rural or less developed areas.

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Urban Renewal

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The process of remodeling urban areas that are in decline, generally involving renovation and rehabilitation.

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Geographic Data Visualization

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Visual representation of spatial data, usually in the form of maps. Essential for the interpretation and communication of geospatial insights.

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