1. Send an email to experts@mapfry.com
2. Mention this project in the message
3. Describe your business challenge
4. Request a consulting quote
5. We will contact you

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Discover where your customers come from

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Simple and powerful, that's how we summarize this type of project.

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Simple, But not much, because it will depend on the quality of the customer address base, but this is not a problem of Geomarketing, but of CRM (Customer Relationship Management).

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Schools, gyms, clubs, language courses, restaurants and nightclubs that register and deliver are examples of businesses that usually have good address bases.

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Powerful, Very powerful!

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This image could be a work of the famous artist Jackson Pollock, but it could also be the distribution of your customers on the map.

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There's beauty in both cases, because the moment you understand the distribution of your customers on the map, you immediately begin to realize your strengths and weaknesses.

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Some blank spaces may represent the performance of your competitors, other strong spots may be places with a high concentration of your audience profile.

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From what other places do they offer these features and you still don't attract customers?

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What is your area of influence?

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Timeline

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We have to start by disregarding the time with the preparation of the address bases, which should vary greatly depending on their quality and expectation of mapping quality.

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Project presentation (1h)

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The consultant will make a conceptual presentation of Geomarketing and how it is used by various professional networks in their area of influence studies.

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Client-consultant alignment (1h)

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Clear and sincere explanation of expectations regarding the expected mapping results, making it clear that the quality of the base is a determining factor.

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Presentation of mapping cases, between good and bad.

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Development (4 hours)

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The consultant will import the address bases to the Mapfry platform and evaluate their distribution on the map.

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The first part will study customer presence references, places where there is concentration and what are the predominant characteristics in relation to profile and proximity.

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Then, it will evaluate empty spaces, areas where there is a profile or proximity and where the concentration of customers is low.

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Publication of two studies:

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1. Attractiveness profile and area of influence
2. Market voids and competitive threats

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Final presentation (2 hours)

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Main findings and definition of development paths for the business, which may include:

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1. Promotion policies focused on potential areas
2. Strategic review based on competitors
3. Opening of new units in uncovered areas

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This presentation may be recorded for consultation and subsequent dissemination.

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