At many meetings and discussions, the question comes up:
“What is the value that our product delivers?”
But what does “value” actually mean?
It can be perceived in different ways, depending on who evaluates.
In addition, the value is not something static, it varies according to the context, the moment and the needs of those who use the product or service.
In the case of Mapfry, we are obstinate in delivering value in different dimensions.
Therefore, before talking specifically about the value we deliver, it is useful to understand what makes up that “value” more broadly.
Layers of value
In Peter Doyle's framework about Value-Based Marketing, the value is divided into four interconnected layers:
- Functional Value
- Financial Value
- Social Value
- Psychological Value
These layers serve as lenses to see what makes a product truly useful and desired.
What does the product do?
The first contact someone has with a solution is usually motivated by “what's that for?”, the functional dimension.
- We are a geolocation intelligence and data analysis platform.
- Our functional purpose is to help companies extract insights from geographical data to guide their growth in new or existing markets.
Fair price
O financial value asks if the product has an adequate cost in relation to what it delivers.
In B2B terms, this assessment often involves medium to long-term financial benefits.
The investment in our platform generates significant time savings, reduced operating costs and optimization of resources.
By better structuring operations via location data:
- Reduction of expenses with inefficient units.
- Optimization of sales planning and product mix.
- Increased return from well-segmented marketing campaigns.
O financial value from Mapfry is extremely positive between what you pay and what you get in return.
Connection and influence
In addition to providing an analytical tool, we encourage and facilitate collaborative work and the spirit of community.
Teams from different areas within a company are able to view data in an integrated way.
This integration increases transparency and the exchange of information between sectors, creating a more cooperative environment.
With interactive reports and shareable projects, discussions between leaders and teams are much more dynamic and based on reliable data.
This social aspect strengthens Mapfry's role not only as “another tool”, but as a The link that connects people around corporate strategy.
The result is an organizational culture that values analysis and decision-making by consensus.
Purpose
When the product helps people to be successful, calm, or proud in what they do, an emotional bond is created that goes beyond simple functionality or price.
By offering clear dashboards and data, Mapfry reduces uncertainty and helps professionals feel more confident in their decisions.
Managers who need to justify investments can validate potential on the platform until they feel more confident when presenting projects.
Leaders and CEOs realize that they have a global vision of the business and can feel more aligned with the purpose of growth.
We believe in the power of data to transform decisions in tangible results.
Essa credence makes Mapfry more than a map or data platform, but rather an extension of the results-oriented culture of client companies.
How to put into practice?
If you've come this far and want to better understand the value of a product, try analyzing each value dimension:
- Functional: List what specific problems the tool solves.
- Financial: Calculate or estimate the return on investment.
- Social: Identify how it connects people or promotes collaboration.
- Psychological: Understand how it contributes to the sense of accomplishment, trust, and satisfaction to be a part.
Choose a specific process in your company and evaluate how Mapfry impacts each of these layers.
The practice of mapping these elements brings clarity and helps identify opportunities for improvement or new resources that can expand this value.
It's worth the deal
Value is not a purely financial concept or just linked to efficiency.
It is a construction that encompasses functional, economic, social and emotional dimensions.
A Mapfry is firmly positioned in each of these areas, seeking to carry out more than just data analysis - but also connexion, reliance and purpose in the way companies make decisions.
Do you want to learn more about how to maximize value within your organization?
Talk to us and let's, together, build solutions that really make a difference.
Inspirational References
Value-based Marketing, by Peter Doyle
Defining Value: The Most Ambiguous Word in Product Development, by Jeff Gothelf