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Let's use as an example the traditional store model of a franchise that also offers the pocket format, more focused on delivery.

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The investment, which includes working capital, facilities and franchise fee, amounts to approximately 350,000 reais.

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The return on investment is estimated between 24 and 36 months, with an average revenue of 150 thousand reais.

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Considering the unit value of 40 reais divided by the average revenue, we expect to sell 3,750 units per month.

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Let's imagine that the return on investment occurs over the longest period, in 36 months, we have a monthly return of 9,722 reais, a margin of 6.48%.

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The question now is, how do you find regions where it is possible to sell 3,750 units per month?

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Let's imagine the following consumer scenario, 10% of people in a region buying once a month.

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How many people need to reside in the catchment area for sales expectations to be realistic?

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3,750 x 10 = 37,500 people

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But what would be the profile of the target audience?

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40 reais are equivalent to 3% of the minimum wage in 2024. If the order is for three people, we would have almost 10% of the minimum wage in just one meal.

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It is likely that the target profile consists of small families, with one to two people and an income above 5 minimum wages, that is, starting from class B.

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