This material is an annex to the article How much is Geomarketing worth.

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Mapfry does not carry out Consulting projects, and these tables are only a reference for the work of Certified Consultants.

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The address: experts@mapfry.com is open for questions, contributions, criticisms, and suggestions.

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Bulk geomarketing

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Consulting for working hours

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This is the simplest pricing method, since it doesn't rely on a clear scope and supposedly protects the Consultant from changes and rework.

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However, it is not always possible to charge additional hours in addition to those initially estimated and the project may be in deficit.

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How to establish the amount of consulting hours?

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Wouldn't it be a case of starting from your personal needs and applying safety and profit margins?

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As it turns out that there are other professionals vying for the same client, trying to impose their needs can be frustrating.

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In any case, we recommend that you estimate the amount of consulting hours you need to carry out in order to sustain your business and your personal life.

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This will give you a good perspective of your viability and profitability as a Consultant.

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A final consideration about this pricing format concerns the idea of project cost, that is, the hours committed to it are equal to the results of the deliveries.

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When, in fact, a Geomarketing delivery has a very high value for some clients, being relatively less valued by smaller or less ambitious customers.

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The time has a fixed value, while the perception of the value of the work is variable.

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Typical consulting costs:

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1. Office or coworking;
2. Computers and systems;
3. Everyday operating expenses;
4. Courses and training;
5. Communication and representation funds;
6. Non-consultant salaries;
7. Monthly withdrawal of partners and consultants;

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Market value for hours in Geomarketing consulting projects

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Simple reference, an analyst who earns a salary of 4,000 reais, for 40 hours a week, has a monthly dedication of 160 hours, resulting in 25 reais per hour.

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Consulting time is counted by the hours actually dedicated to a project, not by all the time available.

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Therefore, if the analyst dedicates 50% of their time to projects, their time would be 50 reais.

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Some stages of the project may consume many hours or may be automated by a system that the consultancy has at its disposal.

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A consultancy must seek efficiency in the use of its hours.

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Projects by size

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Project Packages

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The composition of hours and projects gives us a good idea of what a project package would be.

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But the value in packages changes, since some efforts can be compressed depending on the more well-defined scope.

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References_:

_{https://www1.folha.uol.com.br/mpme/2019/03/como-escolher-um-ponto-comercial-movimentado-e-perto-do-publico-alvo.shtml}

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Monthly Fee

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Definition of general and specific scopes, and there may be additional services quoted according to the Project Packages table with a discount of 40 to 50%.

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Internal team

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Once consulting expenses have exceeded the costs of forming a team, or there is a strategic change that considers more efforts in the future, a company may consider setting up its own team.

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