When you don't use it you need it

Volume discounts

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An item is underselling, time to go buy 3 get 4.

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If you were underselling, trying to sell even more volume is a mistake.

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Maybe it's better to get the price right on the unit or to understand if the product is relevant to that population.

Increase the average ticket

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We want people to buy more, time to encourage bigger purchases by participating in a raffle.

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The products weigh, the more items, the heavier the bag becomes.

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If the audience is elderly, lives far from the store, or doesn't need more products than they were already carrying, you created a useless promotion.

It would be better to offer some fairground cars that the most loyal customers could take home.

Low price on products close to expiration

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The poster shows an incredible price, but consumers find the products in poor condition and about to expire.

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That's a huge risk for your business. Leave that strategy to specialized networks.

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After all, if the product arrived close to expiration, it is because it stayed on the shelf for a while without being purchased.

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There is a supply problem there, reducing the price at the last minute is a sign of desperation.

The lack that Geomarketing makes, even in the simplest decisions, gives the dimension of its importance.

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