It's hard to go a day without us having to position ourselves in relation to other Geomarketing solutions
In fact, there are a dozen options out there, we can make a quality cut and still end up with three or four more competitive ones.
This is very good, because by having more options, companies learn more about the advantages and disadvantages of each one, arriving at the best solutions for their cases.
Some people may miss the time when there were two, or just one option, but this generated a lot of frustration among customers and depressed the market.
There were several cases of companies that went out for a quotation and gave up hiring when they realized that it was a quasi-monopoly.
For the good of all, the current reality is more competitive and platforms are required to direct their solutions to certain markets.
Speaking specifically about Mapfry, here you can find, well before a platform, an analysis methodology.
This methodology works well on our platform, which was designed for you.
It is based on this same methodology that we certify our independent consultants.
In practice, there are many uses of Geomarketing and it is expensive to try to be everything to everyone, so we chose to do the simple thing well.
Our methodology dates back to the theoretical origins of the mid-20th century, when Christaller formulated the Central Place Theory, an interpretation of geographical space based on its importance for populations.
The Central Place Theory is based on two main concepts:
- Threshold, minimum market necessary to make a business viable
- Scope, maximum distance that people are willing to travel
Before choosing a system, investigate the methodology that guides its development, what its bases are, and whether they apply well to your business.
Sometimes, you will find platforms full of good intentions, but that suffer from the lack of experience of their developers.
Creating a Geomarketing system is much more than grouping functionalities on a map. Those who think so end up with an endless list of resources to build and maintain.
This is the fifth time that we have worked on the development of a platform, we have learned a lot from previous experiences and we have brought those years on the road here.
Mapfry itself had its first version discontinued, because we realized that we needed to evolve to really deliver the methodology quickly, simply and affordably.
