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Are you one of those who spend hours browsing the sites of Step by Ponto?
It can be quite fun to imagine what went wrong so that a restaurant, snack bar, beauty salon is being offered, almost always with everything inside.
After all, what happened at that point that is being passed on?
Was it a problem with the operation, was it the type of business, was it the point?
Whether opening a new store or rethinking the location of an existing one, you're dealing with the power of a location for your success.
Choosing the right location is a key factor for a retail operation's profits.
The easier it is for a customer to reach your establishment or you to reach your customer from your point, the better it will be.
But how do you get to a good point, what defines a good location?
Consider aspects such as:
Flows of people, their home-work, work-home routines;
Interpretation of the presence of competitors and other retailers, strengths and weaknesses;
Comparative methods, use your current operations as a reference and understand what factors are important for good performance;
Apply your typical Area of Influence to the point under study and simulate billing scenarios;
Assemble a table of factors with weights and assign a final grade to the point.
Watch the Commercial Point analysis tutorial
