ESPM launches Geomarketing course for retail in franchises

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Registration is open for the new edition of the intensive course Geomarketing for Retail and Franchises, which will take place from July 28 to 30 at the ESPM Tech campus in São Paulo.

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Aimed at marketing, expansion, market intelligence and franchising professionals, the course offers practical immersion in the use of territorial data for strategic location and growth decisions.

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One of the differentials of this edition is the full access to the Mapfry platform, one of the most innovative geographic intelligence tools aimed at retail and franchising.

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Students will be able to apply the concepts learned directly to case studies, simulating real decisions based on demography, income, competition, and segmentation data.

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Among the teachers are professionals with extensive practical and academic experience, offering students a solid education connected to market demands:

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João Caetano — Specialist in Geomarketing since 2008, he is a full professor at USP and ESPM, and a guest at PUC-MG and ABF. Advertiser from UFRJ, with MBA from FGV, specialization from ESPM and PMP certification. Author of the book Geomarketing Escolar de Bolso, he has worked with companies such as Rede Globo, C&A, BRMalls, Geofusion and Catho. In 2020, he co-founded Mapfry, a Geomarketing ecosystem, alongside Ryuichi Ogawa and Maurilio José Soares.

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Fabio Inoue — With over 25 years of experience in marketing, communication and business, he has a postgraduate degree in Marketing and a degree in Advertising and Advertising. Specialist in Geomarketing, he is the founder of GeoInsight and a partner at HUB — Intelligence & Research. He works as a professor at the University of Mogi das Cruzes (UMC) and at the Braz Cubas University Center, in addition to joining the board of directors of APP Alto Tietê as planning director.

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Special Participation, Cesar Tanaka — One of the leading specialists in chain expansion in Brazil, with over 20 years of experience expanding retail chains and franchises such as Decathlon, Burger King and McDonald's. As Country Manager of the international consultancy Retail Mind, responsible for opening new units of the Fogo de Chão network.

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Transform the way you decide where to open stores

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Attend the intensive course of Geomarketing for Retail and Franchises from ESPM with full access to the Mapfry platform and classes with leading specialists in the sector.

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Secure your spot now with 10% discount¹

_{(1) For early registrations by 29/06, enter the coupon FERIAS #2025 at the checkout to apply the discount.}

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Or sign up to receive more information and updates about the course:

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