Starting point, your current store

‍

You must learn what the characteristics of your current market are to look for them elsewhere.

‍

Quantitative

• Total population
• Population by age
• Family composition
• Lace
• Consumer Potential

‍

Qualitative

• Purchase occasion
• Lifestyle

‍

Given the frequency of purchases for an average ticket, how much is it possible to bill where you operate today?

‍

How much of the local potential have you yet to capture or are you sharing with competitors?

‍

Trading point, your finish line

‍

Growth curve, the case of ice cream shops and opticians

‍

Some businesses accelerate quickly in capturing their customers.

‍

Take the case of ice cream shops, a low value product that is easy to try.

‍

It's no wonder that ice cream shops love to offer proofs of their products.

‍

This ease of experimentation and acquisition attracts audiences quickly.

‍

Optics, on the other hand, will have a long curve, since their sales depend on a doctor's prescription and the updating of glasses and lenses follows a cycle of years.

‍

‍

Marketing Plan

‍

Still, both the ice cream store and the optician will have to attract their customers.

‍

The first thing to do is to attract attention, let them know that you have arrived and remember for a while.

‍

At that time, everyone thinks about distributing flyers, clowns on stilts, a band, sound car, and so on.

‍

What's the best way to let us know that you've arrived and to remember that you exist?

‍

Market Fit Promo

‍

The best way to attract attention is the store's own location, preferably in a visible and accessible place.

‍

Product Market Fit (here too)

‍

What is your product's adherence to the consumer audience profile?

‍

Once people know that you exist, they will notice other details, if you are aligned with their consumer desires.

‍

That's the interest phase.

‍

If the saint knocks, they will go from interest to desire.

‍

Price Market Fit

‍

Since you can't have everything in this life, the price and the other offer conditions will define the action to buy or not to buy.

‍

The price is the expression of the value of what you offer.

‍

A price that is too low may transmit some risk, a price that is too high precludes.

‍

That's why the Market Fit part is so important for the price, it has to be at the right point for the people in that place, neither high nor low.

‍

Place Market Fit

‍

Are you in a region with a shopping profile?

‍

Some streets are so famous that the address is incorporated into the brand name, such as Schutz 944, which carries with it the store number on Rua Oscar Freire.

‍

Be careful when settling in nearby places, but not exactly in Place Fit, the cheap one is expensive and you will always have a problem for everyone.

‍

Understand the location profile of your business and make peace with that.

‍

There is still one last Fit in the family, which appears a lot in investor demands, is extremely important for franchises, or Founder Market Fit. 

‍

It can be understood as a person's profile for that business.

‍

In the end, we see that the success of a business is made up of well-connected parts.

‍

Be aware of them to be able to produce commercial successes and generate prosperity in your business.

‍

‍