Make a map of your life.

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It will end up showing your home, work, school and leisure.

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A lot is left out - and it is certain that this is the case.

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Each person has their own particular world that is not the sum of everything that is out there.

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This map will emphasize what most affects your life today and tomorrow.

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Surely you have your eye on something, so it goes on the map of your life.

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Imagine everyone making their maps of life.

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In one thing your neighbor is just like you — he made a cost-benefit decision very similar to yours.

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He possibly takes others in a similar way, Is there a similar map.

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Together, you and your neighbors from the building, from neighboring buildings, and so on, form a market.

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A few buildings form markets for laundries, bakeries, and grocery stores.

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Many buildings will form markets for shopping centers.

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This is the concept of Area of Influence.

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Companies are no different.

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They have their operational maps and can add to them “aspirational” maps, which show where they seek to go.

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Globo has its Map of the Mine.

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Pharmaceutical laboratories work with the same territorial design, the BRICS.

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Well, for this reason, in this market it is much more difficult to use geography to differentiate yourself.

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Still, there are many companies without maps.

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There are many segments that still have no maps.

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Maps are a space for differentiation and creation of permanent competitive advantages.

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