Maybe you've noticed that we love to make predictions and we're in the habit of getting them right.

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Therefore, each trending publication undergoes a review at the end of the cycle.

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The article Trends in Cheque Revisit our predictions for 2023

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During the pandemic, we made a series of predictions and returned to them in this article.

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As grandma used to say:

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Kill the snake and show the stick

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This time we are going to do something more, in addition to publishing our predictions for 2024, we are going to explain the logic that led us.

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The main intention of these trends, rather than getting it right, is to provoke debate.

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1 - Hybrid retail

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Stores without employees had their moment in 2023.

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Automatic laundry chains and autonomous markets kicked off the format.

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Now, conventional stores will incorporate this feature that can extend opening hours and keep stores open on Sundays and other days with lower flow.

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The logic behind the trend:

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Just as we no longer have a difference between online and physical retail, with both integrated into the omnichannel strategy, conventional stores will also work in automatic versions.

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The recent revocation of work on Sundays will accelerate this trend of automation during less business hours and days.

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2 - Augmented reality in life

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We will see the arrival of virtual reality glasses in everyday life.

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Imagine a live sertanejo in your living room, a famous chef in your kitchen, or walking through markets and malls hunting for promotions like Pokemon hunters.

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We cannot ignore the flirting apps, which now gain this ally for those who want to meet people without exposing themselves so much.

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The logic behind the trend:

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Think about us Smart watches, which were once very expensive and are now super affordable.

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Augmented reality glasses will have an even faster adoption curve due to their ability to create “sales environments”, “virtual shows”, “part-time work meetings”, “safer romantic encounters”.

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3 - Baby boom

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After the pandemic came war and inflation.

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These were very difficult years, with many divorces and the surviving couples postponed plans for children.

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Inflation is pointing down, and wars seem to be coming to an end.

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In addition, there is a perception that perhaps this unstable scenario is a “new normal” and couples decide that it doesn't make sense to keep delaying their plans for children.

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The logic behind the trend:

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The truth is that this trend is already under way, it will accentuate and become more noticeable.

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The return to normal post-pandemic life had its bumps, but now it seems that things are settling down.

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The desire for children has been severely suppressed, so there is room for this expansion.

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4 - Terror within

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First it was the dream, the possibility of remote work in the pandemic led families to bucolic life in smaller cities.

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Then came the bitter awakening with the full return to the offices or in a hybrid format.

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Now, creative professionals who were least affected by return to face-to-face work policies are haunted by artificial intelligence and rethink their choices.

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The economic expansion movement for smaller cities comes into play.

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The logic behind the trend:

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This trend is the result of another trend identified at the beginning of the pandemic, which we call Awakening of the Dormitory Cities, but now it includes the fear element.

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Creative classes they always had more freedom to choose where to settle, now it is precisely the families of these classes that see their economic activities threatened by artificial intelligence.

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5 - Properties without bathroom

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In recent years, we've seen the trend of nano-apartments, then co-living, and even dorm hubs.

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Soon we will see the properties without a private bathroom.

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Small properties forced new solutions for the service area, which was incorporated into the kitchen or bathroom or transformed into a collective space.

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Now it is the bathroom that is now reduced and shared.

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It may seem daunting, but this format is a reality in cities like Paris, New York, and Tokyo.

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The logic behind the trend:

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The return to the city due to face-to-face or hybrid work takes place with a “reduced urban footprint”.

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When maintaining a primary residence in the interior or in the suburbs, professionals adopt lightweight housing formats to stretch their presence in large cities without sacrificing income.

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There are ways to make this format more palatable, such as launching units for rent only or contracts of Time-share.

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After all, it can be sad to buy a property without a bathroom for yourself, but it's okay if it's something temporary.

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