Mapfry Team
upon
Jan 7, 2025
Business Trends for 2023

A New Year All Yours

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It's not just you who's feeling that the year 2022 is practically over.

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After a contested election, the World Cup followed, along with the year-end get-togethers.

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And in the midst of all this comes the wish for a more relaxed New Year.

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Looking ahead, which is where we are going, we identified 5 business trends that will shape the coming year.

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1st Trend

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The consumer in the suburbs or the Desgourmetization Of consumption

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We came from a cycle where almost everything became a bit more sophisticated and expensive.

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Just when families lost their purchasing power due to inflation.

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The promise of assistance programs so that people can meet their basic needs points to a simplification of products and offers.

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Especially because popular consumption is more demanding in terms of cost-benefit ratio.

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The tip is to do the simple thing well done.

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2nd Trend

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Whatsapp!

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The new strategy of META/Facebook, which is the company that owns the messaging app, Will it be investing in more shopping resources.

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Everyone knows that Delivery is an important channel of sales, But the commissions of the main apps are high and the famous Zap will increasingly be an economic alternative.

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3rd Trend

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Honey, I shrugged the kids off!

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Fewer marriages and fewer children per couple are behaviors that remain strong.

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The high cost of living in cities has no prospect of improvement, Does this make families smaller.

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The focus is on ensuring quality of life and good education for children.

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4th Trend

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Social retail

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Living together is more than convenience, because it speaks of close relationships.

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More people are working from their homes and those who are nearby will have more opportunities.

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5th Trend

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Franchise entrepreneurship

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Technological evolution is changing the business landscape and it will be difficult to keep up on your own.

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Businesses that are part of a network have an advantage, because they have more support and purchasing power.

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Bonus!

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The pandemic showed how important maps are to follow the evolution of vaccination, now is the time to use them to increase your customers.

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In 2023 we wish the full force of Geomarketing to be with you!

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