Each beginning of the year inspires us to think about what's next.

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The result of this exercise of exaggerated hypotheses is the list of trends for the coming year.

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Before moving on to the 2024 trends, let's clean up the 5 predictions we made for 2023:

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1st Trend ✅

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A report from the Kantar Institute points out that Brazilians prioritize economic brands and essential baskets

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_{The consumer in the suburbs or the Desgourmetization Of consumption}

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_{We came from a cycle where almost everything became a bit more sophisticated and expensive.}

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_{Just when families lost their purchasing power due to inflation.}

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_{The promise of assistance programs so that people can meet their basic needs points to a simplification of products and offers.}

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_{Especially because popular consumption is more demanding in terms of cost-benefit ratio.}

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_{The tip is to do the simple thing well done.}

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2nd Trend ✅

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Research indicates that Whatsapp is the main communication channel for 86% of businesses in Brazil

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_Whatsapp!

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_{The new strategy of META/Facebook, which is the company that owns the messaging app, Will it be investing in more shopping resources.}

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_{Everyone knows that Delivery is an important channel of sales, But the commissions of the main apps are high and the famous Zap will increasingly be an economic alternative.}

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3rd Trend ✅

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Correio Braziliense reveals: families are getting smaller

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_{Honey, I shrugged the kids off!}

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_{Fewer marriages and fewer children per couple are behaviors that remain strong.}

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_{The high cost of living in cities has no prospect of improvement, Does this make families smaller.}

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_{The focus is on ensuring quality of life and good education for children.}

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4th Trend ✅

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Article from the Metropoles website highlights the need for a more practical life as a reason for the growth of the proximity format in Brazilian retail

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_{Social retail}

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_{Living together is more than convenience, because it speaks of close relationships.}

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_{More people are working from their homes and those who are nearby will have more opportunities.}

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5th Trend ✅

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Exame explains the double-digit growth of the franchise sector

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_{Franchise entrepreneurship}

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_{Technological evolution is changing the business landscape and it will be difficult to keep up on your own.}

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_{Businesses that are part of a network have an advantage, because they have more support and purchasing power.}

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We got them all right!

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Look at the predictions for 2024.