Territory Management

Territory Management

The third place

The concept of Third Place ‍ emphasizes the importance of spaces focused on personal expression, exchange of ideas, flirts, and friendships as a central part of human life.

Where to start and how far you can go

The entrepreneur's journey in the world of franchising

The franchise model is supported by clear and objective rules

In Search of the Blind Spot

Where to open a Dark Kitchen (for those who don't own apps and don't want to create one).

Dark Kitchens, commercial operations with no façade, focused entirely on deliveries

Dark is the new black! The operations that no one sees.

Canibalização e Saturação

A dose certa de expansão

Quem tem limite é município

Redefina os limites do mercado urbano com mapas dinâmicos baseados em comportamento real

The expansion plateau

What causes a franchise network to lose traction? How do some manage to break through that barrier and continue to grow, while others simply stop?

How much is a retail outlet worth?

The Blockbuster Network profits from geomarketing studies even after bankruptcy. Lojas Americanas acquires the Blockbuster network for the value of their retail outlets.

Reason for being of franchises

Is a franchise able to reduce costs and increase sales value