Market intelligence

Market intelligence

What is not Geomarketing

Many sites misdescribe Geomarketing, providing examples of applications that are completely disconnected from reality.

The Future of Faria Lima

New Post-Pandemic Geographies. Trends and future for the city of São Paulo.

The awakening of Geomarketing

Geomarketing Theorems: Central Place Theory, Gravitational Law of Retail, Geographic Marketing. The Cold War and the range of nuclear explosions.

Analysis methodology for franchises

Use Mapfry to plan and execute your expansion process

Is market potential a zero-sum game?

How the market can be expanded through innovation and value creation

The new Brazilian economic geography

An investigation into why certain cities in the Brazilian interior exploded in growth while others remain stagnant.

Eyes on the eggs

Taking advantage of a demand shock to talk about Geomarketing

Why small businesses go bankrupt

Reasons why small businesses fail and how Geomarketing can be a determining factor for success

Exploring market potential

How businesses can transform data into insights and insights into action

Cities where the franchises sell the most

The importance in relation to the environment as an engine of growth